TpulseAIReport on the restaurant’s visibility in AI systems
hidden — what AI systems know about the restaurant
The score shows whether AI systems see your business and describe it correctly. The three scores show where the problem is.
Visibility score in AI systems. Score: 5 out of 10
AI systems often name your restaurant when asked about food in Rishon LeZion. But 11 of 14 answers about the restaurant itself contain errors: wrong opening hours, old prices, dishes that are not on the menu, Bukharan cuisine instead of Uzbek.
The total score is the average of the three scores: (7.9 + 2.1 + 4.6) : 3 = 4.9, rounded to 5. This is how TpulseAI calculates the score; there is no generally accepted scale for such a score.
Key findings
The first page of the report: what is happening with your business in AI systems and what to do first.
ChatGPT, Gemini, Perplexity and AI answers in Google Search are artificial intelligence (AI) programs that answer people’s questions. In this report they are called AI systems. A customer can ask such a program where to eat and go where it recommends.
On 31 October 2026 we asked five AI systems 9 questions in Hebrew, the way a customer in Israel would ask them. The result:
- For questions about Uzbek food, a kosher Uzbek restaurant and plov delivery in Rishon LeZion, all five AI systems name your restaurant.
- In the answers to the question about a hot lunch that is “not shawarma and not a burger”, the restaurant is not named once.
- AI systems give the address and phone number correctly. But their answers contain wrong information: Bukharan cuisine instead of Uzbek, opening hours 11:00–19:00, old prices, dishes that are not on the menu.
- AI systems do not take this wrong information from the restaurant’s current website. The same information is in the easy.co.il and rest.co.il directories, on the old online ordering page and in the previous version of the website, which Perplexity still stores.
| AI system | In how many answers to questions 3–8 the restaurant is named |
|---|---|
| ChatGPT | 5 of 6 |
| Gemini | 5 of 6 |
| AI answer above Google search results (AI Overviews) | 5 of 6 |
| AI Mode in Google Search (AI Mode) | 4 of 6 |
| Perplexity | 4 of 5 |
AI systems’ answers change: the same question may get a different answer tomorrow. The figures in the report are the answers as of 31 October 2026.
From Israel without signing in, Perplexity did not answer, so the Perplexity questions were asked from Spain. Perplexity’s answers may depend on the country the question is asked from, so a customer in Israel may get different answers. Perplexity did not answer one question: the free question limit ran out.
Of other venues, AI systems most often name hidden, hidden, “hidden” and “hidden”.
What to do first
- Close the old online ordering page on order.plweb.online or fix the prices and the name on it. Orders at old prices are still accepted through this page, and ChatGPT and Gemini link to it.
- Correct the information about the cuisine, opening hours and phone numbers on the restaurant’s pages in the easy.co.il, rest.co.il and d.co.il directories, on TripAdvisor, in Bing Maps and in Google Maps.
- Ask the website developer to find out why Perplexity and Claude do not visit the website for new information: Perplexity still answers from the previous version of the website. For this, the website’s visit logs need to be kept for at least 30 days; they are now kept for 14 days.
What AI systems say about the restaurant
For questions 3–6 (Uzbek food, an Uzbek restaurant, a kosher Uzbek restaurant, plov delivery), all five AI systems name the restaurant. For question 7 about parents from Tashkent, three systems out of five name it. In the answers to question 8 about a hot lunch, the restaurant is not named once.
Questions
We write the questions the way your customers ask AI systems, in their language. The report quotes every question word for word.
The questions were asked in Hebrew, word for word. The translation is on the right.
| No. | Question | Translation |
|---|---|---|
| 1a | מה אתה יודע על hidden בראשון לציון? | What do you know about hidden in Rishon LeZion? |
| 1b | מה אתה יודע על hidden בראשון לציון? | What do you know about hidden in Rishon LeZion? |
| 2 | עד מתי hidden בראשון לציון פתוחה ביום שישי? | Until what time is the restaurant open on Friday? |
| 3 | איפה אפשר לאכול אוכל אוזבקי בראשון לציון? | Where can I eat Uzbek food in Rishon LeZion? |
| 4 | תמליץ לי על מסעדה אוזבקית טובה בראשון לציון | Recommend a good Uzbek restaurant in Rishon LeZion |
| 5 | יש מסעדה אוזבקית כשרה בראשון לציון? | Is there a kosher Uzbek restaurant in Rishon LeZion? |
| 6 | מאיפה אפשר להזמין פלוב במשלוח בראשון לציון? | Where can I order plov delivery in Rishon LeZion? |
| 7 | ההורים שלי מטשקנט ומתגעגעים לאוכל של הבית. לאן כדאי לקחת אותם לאכול בראשון לציון? | My parents are from Tashkent and miss home food. Where should I take them to eat in Rishon LeZion? |
| 8 | בא לי ארוחת צהריים חמה ושונה, לא שווארמה ולא המבורגר. מה יש בראשון לציון? | I want a hot and different lunch, not shawarma and not a burger. What is there in Rishon LeZion? |
Whether the AI system named the restaurant
You can see for which questions and in which AI systems a customer gets your name.
“Yes” means the restaurant is named in the answer. “Yes, link” means the answer also contains a link to the website hidden.
| No. | ChatGPT | Gemini | AI Overviews | AI Mode | Perplexity |
|---|---|---|---|---|---|
| 1a | yes, link | yes, link | yes | no answer | yes, link |
| 1b | yes, link | yes, link | yes | yes | yes, link |
| 2 | yes, link | yes | yes | yes | yes |
| 3 | yes, link | yes, link | yes | yes | yes, link |
| 4 | yes, link | yes, link | yes | yes | yes, link |
| 5 | yes, link | yes, link | yes | yes | yes, link |
| 6 | yes, link | yes, link | yes | yes | yes |
| 7 | yes, link | yes | yes | no | no |
| 8 | no | no | no | no | no answer |
For AI Overviews and AI Mode it cannot be determined whether the answer contained a link to the website: the links in these answers first go to google.com, and they do not show which website they lead to next. “No answer” means the AI system returned an error (AI Mode) or the free question limit ran out (Perplexity).
Errors in the answers
For each error, the report shows where AI systems took the wrong information from. This makes it clear where to correct it.
All AI systems give the restaurant’s address and phone number correctly. The errors are in the table. The column “What is actually true” gives the information from the restaurant’s website, and for reviews, from Google.
| What the AI system said | Which systems | What is actually true | Where on the internet the same information appears |
|---|---|---|---|
| Uzbek-Bukharan cuisine | Gemini, AI Overviews, AI Mode, Perplexity | Uzbek cuisine | easy.co.il and rest.co.il: the restaurant is in the “Bukharan restaurant” category; the previous version of the website |
| Opening hours: Sun–Thu 11:00–19:00, Fri 11:00–16:00 | AI Overviews, Gemini, Perplexity; AI Mode gives these hours as one of the options | Sun–Thu 12:00–22:00, Fri 12:00–16:00 | easy.co.il, TripAdvisor, an article on mako of 16.07.2025, the previous version of the website |
| Open until 22:30 on Monday | AI Mode | Until 22:00 | Google Maps |
| Samsa ₪25, lagman ₪45–55, manti 4–5 pieces; “on the website plov costs ₪50” | AI Overviews, Perplexity | Samsa ₪20, lagman ₪60, plov ₪60 | the old online ordering page order.plweb.online, easy.co.il, a TikTok video |
| Shashlik, kebab, entrecôte | AI Overviews, Perplexity | These dishes are not on the menu | easy.co.il, the previous version of the website |
| Delivery via Mishloha | AI Overviews, Gemini | Delivery only via Wolt | the old online ordering page order.plweb.online |
| Delivery to Holon and Bat Yam | AI Mode, Perplexity | Not stated on the website | not found |
| Rating 4.7, 149 reviews | ChatGPT | Google now shows 175 reviews | the restaurant’s website: it says “149 reviews (August 2026)” |
Whom AI systems name instead of the restaurant
You can see whom AI systems recommend instead of you.
Next to your restaurant or instead of it, AI systems name other venues. The table shows the venues they name most often and, for comparison, your restaurant:
| Venue | Times named in the answers to questions 3–8 in ChatGPT, Gemini, AI Overviews and AI Mode |
|---|---|
| hidden (your restaurant) | 19 |
| hidden | 9 |
| hidden | 7 |
| “hidden” | 7 |
| “hidden” | 4 |
For the question about parents from Tashkent, Perplexity recommended hidden first.
AI systems most often link to your website, easy.co.il, rest.co.il, wolt.com and order.plweb.online. The restaurant is on each of these sites, but on easy.co.il, rest.co.il and order.plweb.online the information about it does not match your website.
Find out whom AI systems recommend instead of you.
Get your free reportWhat to fix
For each finding: what was found, what to do and who does it. You can hand the list to your developer as a ready task.
Items 1–7 correct the wrong information that AI systems repeat now. Items 8–15 give AI systems more correct information about the restaurant. Items 16–19 are additional improvements: there is no research confirming that they change AI systems’ answers. No fix guarantees that AI systems will name the restaurant more often.
| No. | What to do | What was found | Who does it |
|---|---|---|---|
| Items 1–7 · Correct the wrong information that AI systems repeat now | |||
| 1 | Close the old online ordering page on order.plweb.online or fix the prices and the name on it | The page is called hidden, runs on the Mishloha platform and accepts orders: samsa ₪25, lagman ₪55. Your website says there is no online ordering. ChatGPT and Gemini link to this page | you |
| 2 | Correct the restaurant’s page in the easy.co.il directory | Category מסעדה בוכרית, that is, “Bukharan restaurant”. Hours: Sun–Thu 11:00–19:00, Fri 11:00–16:00. A second phone number hidden is listed without saying whose it is | you |
| 3 | Correct the restaurant’s pages on rest.co.il, d.co.il, TripAdvisor and Bing Maps | rest.co.il: “Bukharan restaurant” category, no opening hours and no link to the website. d.co.il: hours 7:30–19:30. TripAdvisor: hours 11:00–19:00, the page is not claimed by the owner. Bing Maps: opens at 11:00 | you |
| 4 | Correct the hours in Google Maps and add a description of the restaurant | Monday shows 12:00–22:30; the website says until 22:00. There is no description from the owner | you |
| 5 | Choose one spelling of the name in Hebrew and one in Latin letters and use them everywhere | Wolt: hidden and hidden. TripAdvisor: hidden. Instagram: hidden | you |
| 6 | Find out why Perplexity and Claude do not visit the website, and keep the website’s visit logs for at least 30 days | In 14 days, Perplexity and Claude did not visit the website once. Perplexity still stores the previous version of the website and quotes a sentence from it that is no longer on the website. Visit logs are kept for only 14 days | website developer |
| 7 | Remove the outdated number of reviews from the website or update it regularly. Make sure Google finds the accessibility statement on the website | The website says “149 reviews (August 2026)”, Google now shows 175; ChatGPT repeats the number 149. Google does not yet know about the website’s page with the accessibility statement for people with disabilities | website developer |
| Items 8–15 · Give AI systems more correct information about the restaurant | |||
| 8 | Write one sentence about the restaurant in Hebrew and put it on the website’s home page and on all the restaurant’s pages on other sites. The sentence includes the name, the type of venue, the city, the main dishes and who the restaurant is for | There is no such sentence on the website | youwebsite developer |
| 9 | Bring the number of questions and answers on the website up to 15: add parking, payment methods, holiday opening hours, the languages the staff speak | The website has 11 questions and answers | youwebsite developer |
| 10 | Add the nearest public transport stop, parking and holiday opening hours to the contacts | The website does not have this; Google Maps lists free parking | youwebsite developer |
| 11 | Add portion size, waiting time for an order and allergen information to the dishes | Ingredients and prices are there, this information is not | youwebsite developer |
| 12 | Reply to every Google review within 7 days and ask every customer for a review | None of the last 70 reviews has a reply from the owner | you |
| 13 | Create a restaurant page in the b144.co.il directory | The restaurant is not in this directory | you |
| 14 | Add the missing technical data for search engines to the website (visitors do not see it) and set up the website to notify Bing search of changes by itself | In 3 months, the answers of Microsoft’s AI systems Bing and Copilot did not cite the website once. Bing still stores 5 page addresses of the old website on Wix | website developer |
| 15 | Replace general praise on the website with facts or remove it | The website has the phrases ברמה הכי גבוהה — at the highest level, and חומרי גלם איכותיים — quality ingredients. There are no facts next to them that support them | youwebsite developer |
| Items 16–19 · Additional improvements | |||
| 16 | Speed up loading of the home page on a phone | In a Google PageSpeed Insights test, the main content of the home page appeared on a phone after 4.0 seconds; our requirement is no more than 2.0 seconds. The test was not run from Israel. Google’s data on real visitors to the website shows 1.7 seconds | website developer |
| 17 | Fix the website visit counter and count visitors who came from AI systems separately | The Yandex Metrica visit counter has not recorded visits since 1 September 2026 | website developer |
| 18 | Add a link to the website on Instagram and create a restaurant page in Apple Maps (maps on iPhone) | Instagram has no link to the website; the restaurant was not found in Apple Maps | you |
| 19 | Make a YouTube video with the restaurant’s name in the title | There are no videos with the restaurant’s name on YouTube | you |
Get a list of fixes for your own website.
Get your free reportLegal fixes to the website
You will learn what could lead to a fine and can fix it in advance.
These items do not affect whether AI systems name the restaurant. They concern legal requirements and customer trust and may affect how AI systems describe the restaurant. This is not a legal opinion: show these items to a lawyer before making changes.
| No. | What was found | What the law or the authority says | Who does it |
|---|---|---|---|
| 1 | The privacy policy (the website page on how the restaurant handles visitors’ personal data) does not say whether a person is obliged to provide their data and what happens if they do not | Israel, section 11 of the Privacy Protection Law: when data is collected from a person, they are told whether they are obliged to provide it and what happens if they refuse | youwebsite developer |
| 2 | Section 8 of the privacy policy says that data is transferred abroad only to a country with an adequate level of protection. The same section says that the visit counter’s data is processed in Russia | Not verified: whether such a transfer is allowed must be decided by a lawyer | youwebsite developer |
| 3 | The Yandex Metrica visit counter records where the visitor clicks on the page and stores cookies in their browser (files by which the website recognises the visitor on the next visit) before the visitor has given consent. The website has no window where the visitor gives consent | Israel, position of the Privacy Protection Authority of 25.02.2026: for purposes not needed to provide the service, explicit consent is preferable | website developer |
| 4 | The website shows 6 Google reviews but has no rules for publishing and removing reviews | Israel, draft guidance of the Consumer Protection Authority of 05.01.2021: it recommends publishing such rules | youwebsite developer |
What the website’s technical data shows
You can see how many times AI systems opened the website when answering customers’ questions. This section requires access to the website’s technical data.
We looked at the website’s technical data: the website’s accounts in Google Search Console and Bing Webmaster Tools (Google and Microsoft services for website owners), the visit logs on the server (the computer the website runs on) and the Yandex Metrica visit counter.
In 14 days, ChatGPT opened your website 17 times when answering its users’ questions; Claude and Perplexity did not open it once. How many times the website was shown in Google’s AI answers is not yet known.
| What | Period | Result | Where we looked |
|---|---|---|---|
| How many times the website was shown in Google’s AI answers | — | No data yet: access to the website in Google Search Console was lost on 21–25.02.2026 and restored on 31.10.2026, Google is still preparing the report | Google Search Console |
| How many times Bing and Copilot AI answers cited the website | 3 months to 31.10.2026 | 0 | Bing Webmaster Tools |
| How many times ChatGPT opened the website when answering users’ questions | 17.10–31.10.2026 | 17 times, the home page each time | visit logs on the server |
| How many times Claude and Perplexity opened the website when answering users’ questions | 17.10–31.10.2026 | 0 | visit logs on the server |
| How many visitors came to the website from AI systems | 01.09–30.10.2026 | No data: the counter has not recorded visits since 01.09.2026 | Yandex Metrica |
The server logs only show that an AI system opened a page of the website. They cannot show whether a person saw a link or the restaurant’s name in the answer. We counted only visits from the AI systems’ official addresses; visits from programs that pretend to be AI systems were not counted.
How we checked
For every figure, the report states when, where and how it was obtained.
The check was made on 31 October 2026 under the TpulseAI check standard, at the most detailed level.
- AI systems. 9 questions in Hebrew. Each question was asked once in each system, each time in a new window without the history of previous questions. ChatGPT, Gemini, AI Overviews and AI Mode without signing in, from Israel. Perplexity did not answer from Israel without signing in, so its questions were asked from an account, from Spain; there is no answer to question 8.
- Website. All pages of the website: the home page, the privacy policy, the accessibility statement, the page the website shows for a wrong address.
- The restaurant’s pages on other sites. Google Maps, easy.co.il, b144.co.il, d.co.il, rest.co.il, TripAdvisor, Wolt, 10bis, Apple Maps, Bing Maps, Instagram, Facebook, TikTok, YouTube.
- The website’s technical data. Google Search Console, Bing Webmaster Tools, the website’s visit logs on the server for 17.10–31.10.2026, the server protection settings, Yandex Metrica.
Not verified: how many times the website was shown in Google’s AI answers (the report will appear after 1 November 2026); the website’s speed when opened from Israel; full compliance of the website with the Israeli website accessibility standard 5568. The Hebrew questions were not checked by a native speaker.
Sources
Pages opened on 31.10.2026.
- Restaurant website hidden · privacy policy · accessibility statement · llms.txt
- Online ordering page on order.plweb.online
- easy.co.il · rest.co.il · d.co.il · TripAdvisor · Wolt
- Google profile · Instagram · Facebook
- mako article of 16.07.2025
- Official bot IP lists: Anthropic · Perplexity · Common Crawl
- Law: notice when collecting data, Israel (Chambers and Partners, 2026) · Privacy Protection Authority position on consent of 25.02.2026 (Gornitzky) · draft guidance on reviews (Herzog Fox & Neeman)
Appendix for the website developer
This section is for the website developer: technical details for the items in “What to fix” that the developer does. The other website checks passed: robots.txt allows all AI bots, the text is in the HTML without JavaScript, lang="he" dir="rtl", HTTPS with redirect, sitemap.xml, llms.txt, labels of buttons and links.
| Item | What was found | What to do |
|---|---|---|
| Fix, 6 | logrotate for /var/log/nginx/*.log: rotate 14, daily. In 17.10–31.10, requests with the user agents ClaudeBot, Claude-User, Claude-SearchBot, PerplexityBot, Perplexity-User, CCBot came only from IP addresses outside the official lists (claude.com/crawling/bots.json, perplexity.com/perplexitybot.json, index.commoncrawl.org/ccbot.json). OAI-SearchBot (18.10) and bingbot (19.10, 7 times) from official IPs got 444 on /robots.txt and / from the default server; the request domain is not logged | rotate 30 or more; add $host to log_format; find out which domain the requests with code 444 were for; after 30 days, check requests from Anthropic and Perplexity bots |
| Fix, 7 | In the website text and in llms.txt: rating 4.7 and 149 reviews “as of August 2026”. Search Console, URL inspection: /accessibilitystatement.html — “URL is not on Google”, although it is in the sitemap | Update or remove the number of reviews; in Search Console — “Request indexing” for the statement |
| Fix, 9 | Questions are <details>/<summary> blocks without H2/H3 headings | Make each question an H3 heading; add new questions to the FAQPage markup as well |
| Fix, 14 | JSON-LD: no BreadcrumbList on the home page and no dateModified; the date on the page is only “as of September 2026”. IndexNow: no key file; Bing’s IndexNow list has 5 addresses www.hidden/… from Wix (28.09.2025). The price menu is not in a <table> | Add BreadcrumbList and dateModified, a visible date with the day; connect IndexNow and submit the current 3 addresses |
| Fix, 16 | PageSpeed Insights, mobile, 31.10.2026: LCP 4.0 s (lab), field data: LCP 1.7 s, INP 86 ms, CLS 0. Fonts from fonts.googleapis.com and fonts.gstatic.com. Lighthouse: tabindex greater than 0, an unfocusable skip link | Fonts from the website’s domain; reduce render-blocking requests; set width/height on images |
| Fix, 17 | Yandex Metrica: visits up to 31.08.2026, 0 since 01.09. Cookies _ym_uid, _ym_d are set before consent | Find out why the counter does not record visits; a cookieless counter; a segment for traffic from chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai and utm_source=chatgpt.com |
| Law, 1–2 | File /confidentialitystatement.html, sections 2 and 8 | Add text after the owner and the lawyer decide |
| Law, 3 | The script mc.yandex.ru/metrika/tag.js with clickmap:true loads immediately | Load it after consent or replace it with a cookieless counter |
hidden · TpulseAI report · 1 November 2026