Knowledge base

TpulseAI is an Israeli consulting company that guides the adoption of new technologies and helps businesses get recommended more often by AI systems. For this, TpulseAI handles the whole job: checking the business, making recommendations, putting them into practice and measuring the result every month.

The consultants are Timur and Anatoly. TpulseAI works mainly in Israel.

For now, mainly in Israel. Work outside Israel is planned. If a business website sells to customers in the EU or the owner is in the EU, the legal requirements are also checked against EU rules.

Hebrew, Russian, English or Spanish. Timur consults in Hebrew, Anatoly in Spanish, and both of them in Russian and English.

ChatGPT needs to find accurate information about your business on your website and in directories, as well as customer reviews and mentions online.

TpulseAI checks what is missing and makes a list: what stops AI from recommending your business and what to change. You can make the changes yourself or have TpulseAI make them. Every month the analysis is repeated and the recommendations are updated.

TpulseAI will check your business, make recommendations, put them into practice if you ask, and measure every month whether AI systems name your business. At the free consultation, TpulseAI will also determine which technologies suit your business and which grants you can apply for.

1. A free 15-minute consultation. Before it, TpulseAI runs 37 checks under the TpulseAI standard — the website, legal requirements, the Google Business Profile — and asks ChatGPT and Gemini two questions each about your business. At the consultation you get a document of up to 3 pages: what stops AI from recommending your business and what to change. There, TpulseAI also determines which technologies suit your business and how many hours a week they will free up for you, which grants you can apply for and what you need to prepare for the application.
2. When you start working with TpulseAI, the check gets broader: 52 checks and 8 questions each in ChatGPT, Gemini, Google’s AI answers and Perplexity. You get a document of up to 15 pages.
3. You make the changes yourself or have TpulseAI make them: then the work is done by TpulseAI consultants and by developers under contract with TpulseAI. You can also prepare a grant application yourself or have TpulseAI prepare it.
4. Every month TpulseAI measures in what share of AI answers your business is named and updates the recommendations.

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The work includes analysis, recommendations and putting them into practice: TpulseAI handles the whole job so that AI systems recommend your business.

• an analysis of the business and of how it differs from competitors;
• a profile of your customers and the questions they ask AI systems;
• a plan of what to write about the business and where, so that people find it through AI search;
• a website with markup for AI systems;
• if needed, connecting the website to AI via MCP;
• the Google Business Profile;
• social media management;
• a monthly measurement of what AI systems say about the business, and updated recommendations.

Yes. You can hand all the work over to TpulseAI: the check, the plan of changes and the changes themselves. The changes are made by TpulseAI consultants and by developers under contract with TpulseAI.

Yes, if your business needs it. TpulseAI connects websites to AI via MCP (Model Context Protocol), an open protocol through which an AI assistant gets data straight from the website: for example, services, prices and opening hours.

A service shows a measurement, and TpulseAI adds a check of the business and a list of changes to it: 52 checks under the TpulseAI standard — AI answers, the website, the Google Business Profile and legal requirements. You can hand the changes over to TpulseAI. TpulseAI does the measurement with existing services and works in them in your interest.

No. Promotion on Google (SEO) moves a website up the list of links, while promotion in AI search (GEO and AEO) is about getting an AI system to name the business in the text of its answer and link to its website.

For this, besides the website, the business needs mentions on other websites and on YouTube: according to the TpulseAI standard, they are more closely linked to AI visibility than links to the website.

GEO and AEO are two parts of promoting a business in AI search. Both are part of the TpulseAI service.

GEO (Generative Engine Optimization) is the work of getting ChatGPT, Gemini, Perplexity and Google to name the business in their answers. AEO (Answer Engine Optimization) is writing the business’s texts so that an AI system can take a ready answer from them.

For Israel, as of October 2026: ChatGPT, Gemini, Google’s AI answers (AI Overviews and AI Mode) and Perplexity.

The list is chosen by the rule of the TpulseAI standard: ChatGPT and Gemini always; Google’s AI answers if Google shows them in the customers’ country in their language; other AI systems if their share in that country is at least 3% according to StatCounter. If the business sells software or services to companies, Claude is added.

Your name, email, business name and the language of the consultation. The website address and city are optional: TpulseAI uses them to check your website and to ask AI systems about businesses in your city. You can book with the button on this page, without writing to anyone; the consultation takes place by video call.

If you don’t have a website, the check is done using your Google Business Profile and what you tell TpulseAI.

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The consultation lasts 15 minutes and takes place by video call. TpulseAI looks at your business and determines:

• what to do so that people find your business more often through social media and AI systems recommend it more often;
• which technologies suit it and how many hours a week they will free up for you;
• which grants you can apply for and what you need to prepare for the application.

Before the consultation, TpulseAI runs 37 checks under the TpulseAI standard — the website, legal requirements, the Google Business Profile — and asks ChatGPT and Gemini two questions each about your business. At the consultation you get a document of up to 3 pages: what stops AI from recommending your business and what to change.

Yes. The consultation and the document you get at it are free. The document stays with you even if you don’t continue working with TpulseAI.

It’s up to you: you can make the changes from the document yourself or hand the work over to TpulseAI. The price of further work is given at the consultation.

No marketing messages.

Not for the consultation or for the check at the start of the work: TpulseAI checks the business from the outside, without access to the website or accounts. Access is needed only for the in-depth check: 58 checks, some of them on every page of the website, and a document of up to 20 pages.

The 15-minute consultation and the document you get at it are free, and the price of further work is given at the consultation.

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The consultants are Timur and Anatoly. Timur consults in Hebrew, Russian and English, Anatoly in Russian, English and Spanish.

• Timur Rasulov

  More than 20 years in business. Team management, leadership, building processes, risk management. Israeli wrestling champion, certified wrestling coach.

• Anatoly Garmashov

  Building software and websites with AI (vibe coding), product design, connecting businesses to AI, including via MCP. Information security certificate.

No. No one can promise a permanent place in AI answers: answers to the same question change from one time to the next and from person to person.

Every month TpulseAI measures what AI systems say about your business and updates the recommendations.

The first result is the document at the consultation: it shows what stops AI from recommending your business. How AI answers change after the changes are made is shown by the monthly measurement.

From the monthly measurement. Every month TpulseAI counts in what share of AI answers your business is named: each question is asked many times, because AI systems answer differently almost every time. You get the measurement and updated recommendations.

The consultation takes 15 minutes.

Only with your consent and only what anyone can check for themselves: AI answers about the business, changes on the website and in outside sources, recommendations. TpulseAI does not publish revenue, the number of inquiries, internal prices or plans. If you wish, an entry is published without the business name — with the industry and city instead.

Yes, if your business works with people directly: cleaning, restaurants, renovation, beauty salons, car repair, clinics and similar businesses. Whether AI systems name your business in particular will be shown by the check at the free consultation.

Referrals will stay, but more and more people use AI to find whom to turn to. In Israel, 73% of respondents use Gemini, up from 49% a year earlier. In the US, the share of respondents who looked for a local business through AI grew from 6% to 45% in a year.

It may not be: AI systems take information about a business not only from its website and Google reviews, but also from directories, review sites and mentions on other websites. What your business is missing will be shown by the check at the consultation.

Yes. AI systems take information about a business from directories and websites, so the answer changes when the information is corrected there. During the check, TpulseAI records which facts in the answers are wrong and which websites the answers refer to, and uses this to make a list of corrections.

One ChatGPT answer shows the result of one query: AI systems answer the same question differently almost every time. TpulseAI asks your customers’ questions in several AI systems, checks the website and profiles, and uses this to make a list of changes.

Book a meeting with TpulseAI. Partners are companies and independent makers of products and services: TpulseAI recommends their products and services to its clients. Developers carry out projects for TpulseAI clients under contract with TpulseAI. The terms are discussed at the meeting.

In the near future. This is TpulseAI’s own grant contest for new entrepreneurs.

Grants from other organizations that your business can apply for are selected by TpulseAI from its grant database at the free consultation.

Yes. TpulseAI also consults people who only plan to start a business: the first consultation lasts 15 minutes, is free and includes a review of the idea.